Trade shows are a powerful economic engine. They create millions of jobs, generate billions in tax revenues, and produce hundreds of billions in business sales. They attract visitors to a city, and those visitors spend money …often a lot of money. 

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Trade shows are industry-specific business malls, designed to connect people and sell products. They feature new technologies, display goods, establish brands,  and change the world around us. 

This book details some of the people, companies, cities and venues that have helped this industry to become a trillion-dollar global powerhouse. It tells stories of inventions that changed the world, entrepreneurs that started businesses, and brands that became business empires.

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Well researched, entertaining, and informative, this book is a must read for industry leaders, those new to the business, as well as those who enjoy success stories.