Praise for The Invisible Industry

“One of the most complete, thorough and interesting works tracing the early years through modern times of the trade show industry! …Well done!”
—Joseph P. Truncale. Adjunct Professor, New York University.

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“It truly is amazing to think how far this industry has come - yet is still under the radar for most.  Thank you for this good work!” 

—Carrie Freeman Parsons. Chair of the Board at Freeman Company. Co-author, “Inside Live Events”. 

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“Every business person interested in marketing or who works in the tradeshow industry either as an Exhibitor or provider should be interested in this book.”

—Bill Haney. Chairman of the Board, Derse. 

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“Finally, the entire story of the trade show industry has been brought together in one remarkable book! … well documented, an extraordinary job … This is a must read … Highly recommended!”

—Richard Erschik. Author “Trade Shows Don’t Cost – They PAY!”

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“This book should be required reading by college marketing and event planning students as well as industry professionals … Kudos to the authors for capturing the essence of this industry with precision and depth.”

—Al Mercuro.  Genesis Exhibits.

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“This is a must read for the trade, curious students, and academics. … meticulously curated with great photos.” 

—Christopher Kappes. Author, “The Noise Behind Business: How to Make Trade Shows Work.” 

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“This book benchmarks the evolution of a dynamic industry that continues to fuel the growth of industries worldwide.”

—Marsha Flannagan. President and CEO, IAEE.

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 “Excellent read! … If you are new to our industry’s workforce, this should be required reading … Bottom line: go get this book for yourself – and anyone you know in the industry.”

—Jim Obermeyer. Regional Vice President,  Bray Leino Events.

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“It’s AMAZING!”

—Julie Kagy. Executive Director, ESCA

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“A very good read … We need this tool for recruiting. The event schools need it for their students.”

—William Nixon. CEO, Willwork Global Event Services.