The convention and business events industry is a powerful economic engine, creating millions of jobs, billions in tax revenues, and hundreds of billions in business sales. Written by two industry veterans, this book tells the untold story of how an "invisible" industry grew into a trillion-dollar global powerhouse fueling business success across America.

This groundbreaking book uncovers:

• The influence of World’s Fairs on U.S. trade shows.

• The innovations, brands, and technologies that created business empires.

• The rise of key convention center cities, venues, organizations, and suppliers.

• The game-changers who shaped the industry.

• The current landscape and future of trade show marketing.

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